Authentic Western Brands & Cowboy Gear Featured in Yellowstone TV Series
Yellowstone, the hit television series, has captivated audiences not only with its compelling storylines but also with the authentic Western style displayed throughout the show. The characters' wardrobes and accessories showcase a mix of high-quality American-made products and premium brands that contribute to the show's realistic portrayal of modern ranch life.
From John Dutton's Shaffer Outfitters wool vest with its distinctive running horses embroidery to Rip's Oliver Peoples sunglasses, every detail has been carefully selected. The show features authentic cowboy gear including American Hat Company hats (identifiable by their American flag pin) and practical items like Filson duffel bags. Viewers may also notice regional beverages like TX Whiskey and Pendleton Whiskey making appearances alongside the ubiquitous Coors cans.
Key Takeaways
Yellowstone characters wear distinctive, high-quality American brands from Shaffer Outfitters vests to Oliver Peoples sunglasses.
Regional products like TX Whiskey and custom items such as Boss Ranch branded gear add authenticity to the show's Western aesthetic.
Supporting characters maintain consistent style elements, with Gator wearing practical Carhartt jeans and Ariat shirts throughout the series.
Clothing and Personal Items Featured in Yellowstone
John's Signature Wool Outerwear
John Dutton's distinctive vest in season four is identifiable by the running horses embroidery on the back neck area. This detail is a hallmark of Shaffer Outfitters, specifically their American-made wool vest. The design combines practicality with authentic Western styling, making it appropriate for the Dutton patriarch's character.
Rip's Premium Eyewear
Rip Wheeler's sunglasses, while sometimes mistaken for Ray-Bans or Randolph USA models, are actually manufactured by Oliver Peoples. The key distinguishing feature is the bridge between the lenses, which curves downward. This contrasts with Ray-Ban or Randolph bridges that typically maintain a straight line or slight upward bow. These premium sunglasses retail for approximately $500.
Jimmy's Western Headwear
Cowboy hats often present identification challenges, but Jimmy's hat stands out with a distinctive marker. His fur felt hat is manufactured by American Hat Company, recognizable by the American flag pin positioned on the left side of the back band. This detail confirms it as another quality American-made product featured in the series.
Casey's Rugged Travel Bag
In season four, when Casey and Monica relocate from the lodge, Casey is seen carrying a Filson duffel bag. Though this specific model is no longer in production, it displays classic Filson identifiers: wide leather reinforcement across the top zipper and distinctive double arrowhead-shaped leather handle tabs. The bag's body is constructed from Filson's signature tin cloth material, known for its durability and weather resistance.
Brands and Signage in Yellowstone
Travis's BR Boss Ranch Performance Horses
The BR logo appears prominently in Season 4 of Yellowstone whenever Travis visits the ranch. While it appears to be a legitimate horse breeding operation within the show, the reality behind this brand is quite interesting.
BR Boss Ranch Performance Horses is actually connected to Taylor Sheridan, the creator of Yellowstone who also portrays Travis in the series. Despite its authentic appearance, this isn't a real commercial horse company that sells performance horses to the public.
The BR branding represents Sheridan's personal connection to Boss County, Texas, where he grew up. Sheridan owns a ranch in Texas called Boss Ranch, which shares the same name as one of his production companies, Boss Ranch Productions.
While an LLC for "Boss Ranch Performance Horses" was officially registered in 2020, research indicates no actual commercial horse selling operation exists under this name. The BR logo and branding seen in Yellowstone essentially represents Sheridan's personal brand rather than a functioning business enterprise.
Drinks Featured in the Show
TX Whiskey by Taylor Sheridan
In Season 4, viewers get a glimpse of Taylor Sheridan's beverage preference through his character Travis. After a victory at the Fort Worth Stock Show, Travis celebrates with TX Whiskey, a spirit distilled in Texas. This brand connection is particularly fitting as Sheridan himself hails from Texas and incorporates elements of his personal background into the show.
Pendleton Whiskey Moments
The character Emily makes a notable appearance with Pendleton Whiskey in the Season 4 finale. This Oregon-distilled whiskey becomes part of a memorable scene when Emily takes a drink directly from the bottle. Pendleton's inclusion represents another authentic regional spirit that adds to the show's attention to detail in portraying western culture.
Beer Selections and Product Placement
Coors beer appears consistently throughout all four seasons, suggesting a likely sponsorship arrangement with the show. The prominence and frequency of Coors products on screen points to a deliberate product placement strategy.
Besides the mainstream Coors, several fictional beers make appearances, including Jackfish IPA. Despite thorough research, evidence suggests Jackfish is actually a prop created specifically for filming rather than a commercially available product. While it may have been custom-brewed by a small Montana brewery for the production, viewers won't find it on store shelves.
Headwear on Yellowstone Ranch
Kimes Ranch Caps
Kimes Ranch ball caps appear frequently throughout Yellowstone and are easily identifiable by their distinctive logo. These caps represent one of the two primary hat brands featured on the show. The ranch hands and Dutton family members can often be seen wearing these practical yet stylish caps during daily ranch activities. Kimes Ranch has established itself as a popular authentic western brand, making its prominent placement in the series a natural fit for characters who embody the modern ranching lifestyle.
Western Felt Cowboy Hats
The cowboy hats on Yellowstone provide insight into character authenticity and style choices. Jimmy's hat stands out as a fur felt American Hat Company creation, identifiable by the distinctive American flag pin positioned on the left side of the back band. This detail helps distinguish it from other cowboy hat manufacturers, which can otherwise be difficult to identify. Cactus Ropes hats also make multiple appearances throughout the series, representing the second major headwear brand featured on the show and connecting to authentic cowboy roping culture.
Gator's Signature Style on Yellowstone
The ranch cook on Yellowstone, Gator, maintains a straightforward and practical wardrobe that reflects his hardworking role at the Dutton Ranch. His style consists primarily of Carhartt jeans, known for their durability and functionality in demanding work environments. For his upper body attire, Gator has been spotted wearing Ariat shirts, a brand well-respected in the ranching community.
Unlike some characters who sport more elaborate western wear, Gator's clothing choices emphasize utility over fashion. This practical approach to dressing aligns perfectly with his behind-the-scenes but essential role of feeding both the Dutton family and the bunkhouse crew.
Gator's understated appearance stands in contrast to other characters' more distinctive style elements, such as John Dutton's Shaffer Outfitters wool vest with its trademark running horses embroidery, or Rip's expensive Oliver Peoples sunglasses. While these other characters often showcase premium brands like American Hat Company headwear or Filson duffel bags, Gator's workwear remains reliably functional.
